SEO Growth: How Informational Content Can Help
One of the most popular ways to grow your SEO (Search Engine Optimization) traffic is through informational content, which includes blogs, how-to’s, and news articles that focus on imparting helpful information to your readers. These pieces of content are oftentimes more valuable to Google than opinion-based content like reviews or op-eds, and they can help you earn free backlinks to your website as well as some natural sharing activity. Let’s take a look at how this works!
What is informational content?
Opinion-based content, like reviews or comparison guides, is good for your SEO. Search engines love opinion-based content because of its valuable information. People want to learn about new products, compare prices and make sure they’re getting a good deal before spending their money. SEO is all about getting traffic, and informational content drives traffic more than other kinds of content do. By providing informed opinions on products or services you can offer insight that helps people make informed decisions — and help them trust you as an authority in your niche area of expertise. The kind of information people searches for when making purchasing decisions will help you see where your audience is coming from — which can inform how you grow your channel in future articles.
Why you should have informational content on your site
Even with on-page SEO optimized, it’s important to have some opinion-based content on your site. This type of content provides relevant and informative value to your users, but also helps search engines categorize your site as expertly written information. If you consider yourself an authority in a specific industry or niche, then informational content can be a great way for you to attract more visitors to your site.
SEO growth through informational content
There are a lot of opinions on SEO out there, but what you need to remember is that SEO growth is all about converting more of your website’s visitors into paying customers. It’s about making sure that more people find and make a purchase from your business. When you view things through that lens, you start to see how opinion-based information can actually hurt your SEO growth instead of helping it.
The advantages of opinion-based information over informational content
People are unique, their experiences are unique and so are their opinions. While informational content is important for SEO growth, opinion-based information has an edge over it in terms of quality as well as quantity. Here’s why
The disadvantages of opinion-based information over informational content
According to experts, opinion-based content is an SEO downfall. A quick way to see if your informational content is too focused on opinions is by substituting them with facts. If you can’t, there’s a good chance that your audience won’t either. Do you want SEO growth? Then stop wasting valuable space giving readers what they already know and start giving them new information instead.
Tips for creating informational content for your blog
Instead of writing, Roses are red. Violets are blue. Here’s why you should use our website for your SEO needs, write about how readers can use your company’s services to improve their business. Write about topics relevant to your customers, and make sure each post is keyword rich and optimized.