Time to reflect the results of digital marketing inbound
Previously, I explained the time until the result of digital marketing is reflected, but here I will talk about the reflection time, especially in inbound.
For inbound tourism, it’s important to consider the basic factors (competition, budget, brand awareness) as well as the time it takes to make a customer decision.
Think from the customer’s point of view. How likely are you to visit within a week of finding the overseas location you want to visit? It will be as close to zero as possible. Depending on the distance, travel time and budget required, it could be years later.
If this destination is already a candidate, it will take precedence over other destinations but will be influenced by your timing as well as the schedules of others planning your trip with you.
In addition, when is best and when is desirable. It depends on when you want to avoid it and when of a particular season or event like online casino australia.
It takes a considerable amount of time for all these elements to match perfectly. In particular, the less famous tourist destinations, the longer the time.
Given these factors, it’s easy to imagine that it will take a long time for the results of inbound digital strategies to be reflected. Therefore, we need a long-term perspective, ideally 3 years (assuming no contingencies occur).
Sure, this may seem too long, but unlike booking a restaurant on the weekends, it’s not realistic to take decision time into account. The required steps are as follows:
- Discovery: The user discovers the destination and begins to consider it.
- Survey: Once you’ve decided on a visit, you’ll start a survey on what to do, what events to go, best seasons, reviews, and the best uk online casino.
- Decision-making: After an information survey, start planning your trip based on clear ideas of when, where, and what to do, taking into account the factors mentioned above, such as timing, budget, and availability.
- Travel: Visit destinations and spend money on services and activities. This is the moment when the return on investment appears.
In addition to the above, there are other ways to indirectly evaluate the return on investment in inbound marketing. One of them is the increase in the number of website visits. This indicates that people are looking for information about their travel destination. In this case, it is often already in the research stage and has the potential to become an ROI-producing traveler in the future.
In order to maximize the effectiveness of inbound marketing strategies, it is also important to unify the direction of all relevant factors. Companies need more than just websites, websites that are familiar to foreigners and that contain information in foreign languages, or SNS.
According to a 2015 study in Italy (at that time Italy was far behind its neighbors such as France and the United Kingdom in digital marketing for inbound tourism), the website speaks and specializes in foreign languages. There is also a result that the number of visitors to the museum and the ruins area has increased by more than 2 million just by adopting a traditional SNS strategy.
Based on this result, a media plan was formulated, which extends from 2017 to 2023, showing that it will take time to reflect the results inbound even in investment plans of large countries. I am.
Immutability is the key to success, especially in highly competitive areas such as tourism. It’s not a wise choice to make a big change in direction early on. First of all, keep in mind that it will take some time for the results to come out. The first step is to rethink the elements of a good inbound marketing strategy and work on effective improvements or changes based on the measures taken so far.