Benefits of a Non-Profit Hub for Broadcasters
Many broadcasters are interested in the benefits of a non-profit hub for broadcasters CA, including increased exposure, diversity in funding, and reduced dependency on a single funder. So whether your station broadcasts news or entertainment programming, you may be wondering how a non-profit hub could benefit you. Here are four reasons why you should join one:
Radio exposure
Non-profit organizations are a great fit for a non-profit hub, as these organizations can give radio stations free, repeat radio exposure in exchange for various benefits. For example, radio stations constantly look for guests and stories that tie in with the broader news. By making your non-profit a part of the radio station’s press list, you’ll be able to provide the staff of your radio station with a brief biography about yourself and your mission. In addition, you should maintain contact with station personnel and grant interviews whenever new events or issues occur, introducing new officers and making the station aware of any organizational changes.
For example, you may find that people are most likely to opt-out of a non-profit’s text messages between 8 am and 9 pm. However, that same person might have already received one of the non-profit’s messages earlier in the day. Therefore, you should schedule your broadcasts around these times. You can also schedule them for evening hours to get the most response. Once you’ve selected a time slot, you can then track the response rate and tweak the messaging. To make your non-profit’s text messaging campaigns more engaging, you should add a prompt. This is the main ingredient in attracting responses.
Fundraising
A non-profit hub can offer many benefits for broadcasters in the form of increased revenue. The software can track interactions between staff and donors and help non-profits develop patterns targeting the right donors. The software also enables non-profits to segment donors based on demographics and causes, which frees staff from mundane activities. By tracking data on donors, a non-profit organization can focus more on activities relevant to its mission.
With virtual fundraising, non-profits do not have to invest in a physical venue and can take advantage of unlimited meeting space. It is possible to accommodate thousands of donors’ audiences without renting space. Additionally, virtual fundraisers can draw support from donors from across the globe, increasing potential donors and decreasing overhead costs. The non-profit can easily promote its events in different locations and gain hybrid fundraising through delegated responsibilities.
Funding diversity
Traditionally, public media organizations have raised money through on-air fundraisers by private donors. Today, funding diversity is a hot topic in the philanthropic world, and non-profits that provide news content are increasingly seeking that money. Creating a non-profit news hub may offer these organizations a new way to grow and thrive. But one problem remains: the current non-profit news sector is dominated by a handful of non-profits. While these non-profits are essential to public media, they lack the funding to become a central hub for state and local news reporting.
Non-profit news organizations depend on a small pool of funders, primarily local and state foundations. Two-thirds of all grantmaking in the area goes to just 25 foundations. Knight Foundation accounted for the most growth, accounting for nearly 20% of grantmaking over a six-year period. However, funding diversity benefits broadcasters of all sizes. In addition to providing diverse content, a non-profit hub will also help make news organizations more competitive.
Funder dependency
Technology scheduling and sending mass text messages is a great way to reach your audience. Research has shown that mid-weeks are the best times for non-profit broadcasts, and Thursdays and Wednesdays are the best days to send messages. These times are typically when people are most busy and respond to broadcasts better. Moreover, they are often the most popular days of the week for non-profits, indicating that these are great times to schedule these broadcasts.
In the last five years, non-profits have accounted for nearly 10% of the American workforce, making them the third-largest industry after manufacturing and retail. Statistics Canada says that over 170,000 non-profit organizations exist in Canada, representing almost one-third of all jobs. Non-profits can help broadcasters scale their operations and position themselves for growth. The HUB has practiced non-profit management and specializes in many different industries.
